Whilst reading my Gentlemen’s Quarterly I stumbled upon 3 full pages of advertising gold by our friends at Diesel. The message is “Be Stupid.” I’m thinking it must be a tribute to the recent success of Jersey Shores who’s motto, is a slight variation: “Be Tan. . . Then Be Stupid.” I was amused, with the notion of what must have created the advert below:
I imagine the scene to be much like this:
Ad Exec: (lifts head up from mound of cocaine on desk) “I got it! What if we flipped the whole knowledge is power trip on it’s head?! Why be smart, when you can be stupid?”
Diesel Exec: “Great idea, can I have some coke?”
